I let my personal trainer, Jeff, borrow a copy of “Rich
Dad Poor Dad” by Robert Kiyosaki. A few weeks later during
our workout session he blurts out, “You know what — I’m
“Huh?” I replied.
Jeff reminded me in the “Rich Dad” book Kiyosaki gives the
example of someone carrying buckets to supply a town with
a water and another person building a water pipe line to
carry the water. It took longer for the pipeline to be
built but once it was done – the money would continue to
come in with or without him.
What are you doing?
Sadly most people are carrying buckets. They are getting
paid based on the hours they work. Even if you are a
highly paid surgeon or attorney your income is still
limited by the hours you can work. Everybody has been
taught to think the harder you work the more money you
make. What if that’s completely wrong? What if it’s the
smarter the work, the more money you make?
Personally, I prefer to work once and get paid over and
over and over again. And there are lots of ways you can
create recurring revenue for yourself. It could be via
royalties from an invention, a song, or a book. It could
be from network marketing. It could be from real estate.
It could be dividends from investments. Or it could be
from a multitude of other ways aside from the typical
The majority of my income day-in and day-out is a direct
result of work I did 1, 2, 3…even 6+ years ago or more. For
instance, if you create an information product to sell
(like a report, ebook, software, video, etc) you only have
to do the work once of creating it and once to write the
Then if you set up some automatic promotion avenues like
an affiliate program or autoresponder messages – you can
continue to get paid for that product indefinitely. One of
biggest income streams is a product I created 5 years ago
and still makes me a nice six-figure income each year.
Frankly, I couldn’t turn off my recurring revenue streams
right now if I tried. That’s because much of what I’ve
created has fed on itself. One product refers people to
another. Our affiliate network (over 35,000) refer people
to our sites. Some of our sites cross-promote our other
sites, etc. etc.
When you keep working on activities that have recurring
value you’ll create a momentum that’s tough to stop. But
the truth is — it IS hard work in the beginning. It’s
like a rocket taking off in which it burns most of its
fuel on lift off.
You need to put in the hours and effort upfront and then
you can ease off the throttle. But if you don’t put in the
extra effort upfront you’ll never achieve lift off and get
that momentum you need.
The more you think about doing the work once and being
paid multiple times the more creative your mind will
become. Ask yourself the right questions and you’ll get
the right answers.
In fact, even this article, if I’m lucky, will become a
recurring income producing activity. I wrote this material
once and the publicity from it will hopefully get a few
people to my websites and into my marketing funnel.
Now of course, I’m not saying that every activity I do
each day is highly leveraged because I still do some “dumb
stuff” like checking email or filling out tax forms. But
I’m working on outsourcing as much as I can and focusing
just on income producing activities (just like you
(c) Surefire Marketing, Inc.
Article is written by Yanik Silver
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites…and he still
doesn’t know how to put up a website.
He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for “not carrying buckets” –